Circle rounds up Zoo identity

Circle Design Consultants has created a brand identity for new Internet service provider Zoo Internet.

Creating an identity which works equally well on- and off-screen is vital, says Circle partner Robert Onion. The result is a tree of knowledge symbol alongside natural imagery representing networks and growth.

The London consultancy has also designed Zoo’s home pages, with implementation work by Netspear. And Circle is designing advertising and packaging for the new service.