Gossard opts for an uplift

Bra manufacturer Gossard has appointed Wickens Tutt Southgate for what is believed to be a complete reappraisal of the brand.

WTS has worked for Gossard for six years, notably on the 1994 launch of the Ultrabra, and beat Coley Porter Bell in a two-way proposals pitch after an initial longer list was whittled down.

It is understood that the scope of the project has not yet been fixed, but it will be much more than a straightforward packaging job.

WTS creative director Mark Wickens declines to reveal details of the win. A Gossard spokeswoman says details of the work are “under wraps”.