Interbrand sets up second Japan office

Interbrand Schechter has opened a second office in Japan to better serve its existing Japanese clients and foster new relationships in Asia.

The Osaka office – Interbrand’s fourth in the Asia Pacific region – is headed up by Hiroyuki Okada, formerly with local publishing house Keizaikai.

Design work for the group’s Japanese clients, such as Nikon and drinks company UCC, will initially be handled by the Tokyo office. The Osaka set-up will eventually have its own designers, says an Interbrand spokeswoman.