Partners Columns has designed the covers for novels from the new Mills & Boon imprint Red Dress Ink, launched this week. The brief from the imprint, Mills & Boon’s first venture into the ‘chick lit’ market, was to create ‘witty and quirky’ covers to capture the imagination of the 18 to 35-year-old independent woman, says Red Dress Ink’s senior product manager Gemma Clutterbuck. The contract was won in November last year following a five-way unpaid creative pitch.
Sweden-based studio Snask has created the identity for Axfood’s #Mat2030 campaign, which features a series of fresh food items arranged into different words.
Last week, publisher Oxford University Press Education was given a new look by Baxter and Bailey. Now, designers share some of their favourite examples of educational design.
F1’s logo, designed by Wieden + Kennedy last year, could face a copyright dispute because of its similarity to that of a compression tights brand owned by manufacturing giant 3M.
The games company’s Labo kit features flat-pack cardboard sheets that can be transformed into pianos, motorbikes and fishing rods when combined with the Nintendo Switch console.