Partners Columns has designed the covers for novels from the new Mills & Boon imprint Red Dress Ink, launched this week. The brief from the imprint, Mills & Boon’s first venture into the ‘chick lit’ market, was to create ‘witty and quirky’ covers to capture the imagination of the 18 to 35-year-old independent woman, says Red Dress Ink’s senior product manager Gemma Clutterbuck. The contract was won in November last year following a five-way unpaid creative pitch.
Design experts met at Clerkenwell Design Week to look at the nuances of diversity and inclusion, how to embrace them and why they make business sense.
A four-day week can lead to afternoon epiphanies and an improved life-work balance, though there are complexities for designers considering the transition.
An inclusive photography feature from Google scooped one of the top prizes at this year’s celebration.
Bold colours and a new typeface replace the previous branding’s more traditional, muted style.