Digest

Partners Columns has designed the covers for novels from the new Mills & Boon imprint Red Dress Ink, launched this week.

Partners Columns has designed the covers for novels from the new Mills & Boon imprint Red Dress Ink, launched this week. The brief from the imprint, Mills & Boon’s first venture into the ‘chick lit’ market, was to create ‘witty and quirky’ covers to capture the imagination of the 18 to 35-year-old independent woman, says Red Dress Ink’s senior product manager Gemma Clutterbuck. The contract was won in November last year following a five-way unpaid creative pitch.

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