Enterprise IG New York has rebranded global insurance and financial services company Foresters, with all work, including a revamped identity, to launch on 26 April.
The consultancy, which has been working on the project for almost three years, has redesigned the overall corporate look, including approach to photography.
Foresters UK head of group marketing and communications Stephen Dilworth says, ‘[The rebrand] is a multi-million pound project. Foresters wants to modernise its image, making it more relevant to the needs of the 21st century.’
Enterprise IG New York managing director of creative Helen Keyes says, ‘We came up with a system that would work across the US, Canada and the UK. There were noticeable differences about how the brand went to market in different territories.’
The work will include a ‘minor alteration to the name, but not in the UK’, she adds.
A number of other groups have developed the work across a variety of communication pieces. Crescent Lodge has designed all literature, including the corporate brochure and product literature, for the UK arm of Foresters.
Ash Media has redesigned the UK website. The consultancy, which has worked with Foresters for three years and did not pitch for this particular job, also designed the original site in 2000.
Meanwhile, US-based consultancy Yield has handled all literature work for the US and Toronto arms and IBM has redesigned the shared website.