Rose tunes into new TTC literature

Rose Design Associates this week completed a £35 000 revamp of The Television Corporation’s corporate brochure and 2001-02 annual review.

TTC has recently repositioned itself as a media content provider rather than a facilitator and the brochure aims to reflect the change, says Rose creative director Simon Elliott.

The brochure includes nine photographic symbols with a circular theme that reflect the existing orb logotypes used by TTC, says Elliott. ‘It forms the basis of a visual language that the TTC can continue to build upon and develop,’ he adds.

The TTC is a holding company for Mentorn, which makes programmes as diverse as Question Time, Robot Wars and Sunset & Vine, as well as provides Channel 4’s Bafta-award winning cricket coverage.

Rose won the appointment after a three-way unpaid creative pitch. The work will be distributed at the international TV programme market MIPTV in Cannes.

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