Anderson Norton Design has created an identity for private equity firm Isis Equity Partners, after winning a three-way pitch for the work in April.
The identity will be applied across print material and on the website, which is also designed by the consultancy.
The marque features ‘Isis’ with icons substituted for the dots above the ‘I’. According to And creative director David Norton, 50 different symbols have been designed to illustrate the company’s corporate values and the sectors it operates in.
And also conceived a strapline, ‘freethinking private equity’, to reflect the brand’s ‘attributes of flexibility, creative thinking and adaptability’ and helped define the company’s brief for the identity work.