I was pleased to read RitaSue Siegel’s letter (DW 5 December) responding to the article about mergers (DW 21 October).
It is refreshing to hear a mature attitude to acquisitions and their potential for success. Perhaps this is because RitaSue, who is American-based, is able to view first-hand the success of acquisitions in the US market – something that the UK industry tends to ignore.
Perhaps it is time for the UK industry to recognise that in future there will be two types of company operating; the global players, which are part of large marketing services groups, and the niche local players. This trend is not isolated to our industry but is reflective in many other disciplines such as advertising and consulting.
Sampson Tyrrell Enterprise responded to this trend back in 1986 when it was acquired by WPP Group and subsequently in 1996 when it became the European arm of WPP’s international identity network, Enterprise Identity Group – as mentioned by RitaSue in her perceptive letter.
Sampson Tyrrell Enterprise