UBS identity set for change

A spokesman for United Bank of Switzerland was unable to comment on reports that it has invited three consultancies to take part in a 5000 pitch for its new identity when it merges with fellow Swiss merchant bank SBC.

UBS is believed to have approached two UK consultancies and one Swiss group to create an identity for the newly formed company by January. “Right now we have other priorities,” says a UBS spokesman in Switzerland.

The Swiss office of the bank is responsible for the project. As an interim measure the existing red UBS identity has changed to blue.