London group Hyperinteractive has been appointed by Mitsubishi Motors Europe to develop a website, as part of the car giant’s centralisation plans in Europe.
Hyperinteractive beat two Dutch and one British consultancy in a pitch for the work. European operations by the client are to be increasingly centred around Amsterdam.
The first phase of the site will aim to change customer perceptions of the Mitsubishi brand and is scheduled for a late January launch. Phase two will follow in early March, with a programme of further launches planned.
An Intranet system, addressing the need of European Mitsubishi distributors, is also under development by the consultancy.