Wolff Olins in discussion over Denmark brand

Wolff Olins is believed to be working on a branding project for the country of Denmark. This follows hot on the heels of the Danish Tourist Board’s new logo by Copenhagen group Genius Concept.

A spokeswoman for Wolff Olins confirms the group is talking with an organisation regarding the branding of Denmark, while another source close to the consultancy says it has already won the business.

Wolff Olins has carried out a number of place-branding projects, including one for Portugal around two years ago. These previous jobs were believed to be instrumental to the consultancy’s appointment to the Denmark project, says the source.

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