London Design group 1977 Design Creative has completed a striking set of marketing collateral for Benoy Architects. Vivid washes of colour give an illustrative texture to the architect’s environments, in a departure from the usual photographic treatments. ‘Benoy wanted something radical to set it apart,’ says 1977 Design Creative partner Jonathan Beacher. The Kowloon Waterfront (left) was part of a plan to develop an arts district for the Hong Kong suburb that included an opera house, open air amphitheatre, sculpture garden and cultural plaza.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.