‘Graphic design at full volume’

‘Graphic design at full volume’ is how Vince Frost describes the latest edition of Zembla, the literary magazine art directed by Frost Design that claims to shun the traditional rules of magazine design. The group’s creative director Matt Willey says there is no fixed style, the grid is used ‘when we need it’ and the magazine’s typeface, style and form are all flexible. However, Willey concedes that ‘we have tried to make this issue more consistent in terms of navigation’. The group worked on the launch issue (DW 21 August) and the follow-up edition is available this week. Zembla contributors include author Michael Faber and shoe designer Manolo Blahnik.