Raylian has created a ‘Parisian boudoir’-themed flagship store at Bluewater for Mikey, the contemporary jewellery brand that claims the likes of Victoria Beckham and Will Young among its celebrity clientele.
The 51m2 store is due to open in mid-to-late February and is likely to set the trend as the 12-strong chain grows its estate.
The look and feel is a ‘one-off’ at present, says Raylian creative director Nick Short, but the intention is to ‘extract a whole lot of the elements into the design of other Mikey stores’.
Mikey founder and creative director Michael Waterman, who devised the concept with Short, says Bluewater is ‘more boutique-ified’ than typical Mikey shops.
‘It’s more customised and chintzy. It takes into account that when people buy luxury goods they want to be pampered more,’ he explains.
The design features a jet black marble floor, a dark-red ceiling, a chandelier-style ‘crystal spiral’ decoration and a wealth of square, bevelled mirror display cases.
The colour scheme uses deep purples and reds and gold gilt, while antique lamps and candlelight sleeves are complementary lighting features.
Since being approached in October, Raylian has worked on bringing greater consistency to the interiors of Mikey’s existing outlets. This work has been trialled in its Reading and Newcastle Grainger Street stores.