Brand overhaul for Batchelor’s

Design Bridge is in the process of redesigning the brand identity for all products in the Batchelor’s portfolio for a summer rollout.

Batchelor’s ranges include Cup-a-Soup, SuperNoodles and Savoury Rice.

Design Bridge will develop a total brand architecture for the ranges, each of which will retain an individual product identity. The consultancy was chosen from the roster of Van den Bergh, the owner of the Batchelor’s brand.

Latest articles