Lapot brings a smile to C&W

LONDON design consultancy Lapot aims to brighten up the working day of customer service employees with a manual it has created for Cable & Wireless Communications, the UK branch of Cable & Wireless.

The consultancy spent time at the client’s call centre in Manchester and decided a more imaginative approach was needed to internal communication materials.

It came up with the line “Smile! You’re the face of Cable & Wireless” and created a choice of two “saucy seaside” postcard-style characters for the manual’s cover. These leave a gap at the top of the shoulders in which employees can put their own face or that of a loved one. The group also wrote the manual.

Lapot has just appointed Sam Argent, formerly of The Partners, as an account director.