What is the best thing designers can do to help the relief and rebuild effort in Haiti (Voxpop, DW 4 February)?
Britain has done a lot to help Haiti, but we can always do a little bit more. God knows Haiti can use everything we can spare. D&AD could encourage every design consultancy in the UK to offer a little bit of its time, pro bono, to encourage clients to do ’a little bit more’.
The result would be hundreds of brilliant, simple creative ideas all focused around one objective – contributing that little bit extra.
D&AD could even give an award for the best examples – red pencils, perhaps?
Fred Burt, Managing director, Siegel & Gale, by e-mail