Ah, Gitanes, the very word has a sub-text of dreamy design and sensual Frenchness. Even hardened non-smokers will be tempted by a pack. Japanese designer Shin Matsunaga has won a competition for Gitanes Blondes’ new pack design (top) against 20 designers worldwide. All the concepts will be exhibited at the Pompidou Centre in Paris from 7 to 19 February. Other entries were by Pentagram founder Alan Fletcher (bottom), French design doyenne Andrée Putman and Guardian designer David Hillman.

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