Consultancies look more closely at marketing themselves at the start of the year, and one method which seems to be taking off is direct mailing. Royal Mail has launched an interactive computer disk aimed at giving small and medium-sized businesses basic advice and step-by-step guidance about how to run a direct mail campaign. The disk is divided into four easy-to-follow chapters and covers all aspects of a direct mail campaign, says Lesley Tunstall, business mail development manager at Royal Mail. “The direct mail industry generates more than 15bn worth of business every year,” she says. “The disk, called A Guide to Direct Mail, makes setting up and running a successful campaign open to all businesses, no matter how small.”
The Wild lets users design spaces and share their vision “in real time”, which the company claims can help bridge the gap between ideas and reality
McDermott & McGough’s piece is a functional, secular safe space that can be used by the public for quiet contemplation or hired out for ceremonies.
This month, head to Manchester for a city-wide design extravaganza, delve into the world of Roald Dahl and read all about the history of graphic design.
Exhibitions, print fairs and a room full of giant bees are among our picks of the best events to get down to at this year’s Northern extravaganza.