Consultancies look more closely at marketing themselves at the start of the year, and one method which seems to be taking off is direct mailing. Royal Mail has launched an interactive computer disk aimed at giving small and medium-sized businesses basic advice and step-by-step guidance about how to run a direct mail campaign. The disk is divided into four easy-to-follow chapters and covers all aspects of a direct mail campaign, says Lesley Tunstall, business mail development manager at Royal Mail. “The direct mail industry generates more than 15bn worth of business every year,” she says. “The disk, called A Guide to Direct Mail, makes setting up and running a successful campaign open to all businesses, no matter how small.”
Integrated packaging design specialist Equator, offers tips on how to keep new business coming through the door.
The company is claiming that it dismissed Conze in October for revealing confidential information, and has now filed a lawsuit against him.
A round-up of moves, changes and appointments in the design world.
Stories of sexism in the industry, a £200,000 interiors redesign for the V&A Museum of Childhood and a nostalgic look at magazine The Face – the news from the last