Consultancies look more closely at marketing themselves at the start of the year, and one method which seems to be taking off is direct mailing. Royal Mail has launched an interactive computer disk aimed at giving small and medium-sized businesses basic advice and step-by-step guidance about how to run a direct mail campaign. The disk is divided into four easy-to-follow chapters and covers all aspects of a direct mail campaign, says Lesley Tunstall, business mail development manager at Royal Mail. “The direct mail industry generates more than 15bn worth of business every year,” she says. “The disk, called A Guide to Direct Mail, makes setting up and running a successful campaign open to all businesses, no matter how small.”
On 13 July, tens of thousands of protesters marched the streets of Central London imploring prime minister Theresa May to “Dump Trump”, as the US president made
Ex-Design Council CEO John Mathers and creative director Bill Wallsgrove have co-founded a branding consultancy, which will look to improve the creative image and strategy of charities to help them
Jones Knowles Ritchie has rebranded the charity — which helps young people from disadvantaged backgrounds get into their dream careers — with a playful, animated “o” symbol that “climbs the
Alan Bishop, former CEO at the Southbank Centre, has replaced Kampfner as head of the independent organisation, with a view to look for another chief in the long-term.