Consultancies look more closely at marketing themselves at the start of the year, and one method which seems to be taking off is direct mailing. Royal Mail has launched an interactive computer disk aimed at giving small and medium-sized businesses basic advice and step-by-step guidance about how to run a direct mail campaign. The disk is divided into four easy-to-follow chapters and covers all aspects of a direct mail campaign, says Lesley Tunstall, business mail development manager at Royal Mail. “The direct mail industry generates more than 15bn worth of business every year,” she says. “The disk, called A Guide to Direct Mail, makes setting up and running a successful campaign open to all businesses, no matter how small.”
During the London Design Festival, the design studio Wik & Walsøe is presenting an exhibition exploring traditions and how they develop, at Superbrands, London Design Fair.
A round-up of moves, changes and appointments in the design world.
Hyperloop Transportation Technologies has commissioned the UK-based consultancy to design the exterior and interiors of the transport system’s passenger pods.
The London Design Festival 2017 exhibition taking place this week contains 30 diverse projects exploring the designer’s role in everything from protecting the environment to creating straight-up beautiful work.