Consultancies look more closely at marketing themselves at the start of the year, and one method which seems to be taking off is direct mailing. Royal Mail has launched an interactive computer disk aimed at giving small and medium-sized businesses basic advice and step-by-step guidance about how to run a direct mail campaign. The disk is divided into four easy-to-follow chapters and covers all aspects of a direct mail campaign, says Lesley Tunstall, business mail development manager at Royal Mail. “The direct mail industry generates more than 15bn worth of business every year,” she says. “The disk, called A Guide to Direct Mail, makes setting up and running a successful campaign open to all businesses, no matter how small.”
Nearly 200 students and 50 staff within the university’s Schools of Art and Humanities have expressed concerns that cutting academic modules could affect students’ career prospects and put tutors out
Banking start-up Tide has revealed the portrait card design as part of a wider rebrand by consultancy Article.
Dalziel & Pow has given the building society and bank a new store design that aims to create a more “homely” feel for high-street banks, while ditching closed counters to
Design studio SomeOne has given Parliament a rebrand to make it easier to access and use online, distinguishing it from the Houses of Parliament so it is centred around the