Consultancies look more closely at marketing themselves at the start of the year, and one method which seems to be taking off is direct mailing. Royal Mail has launched an interactive computer disk aimed at giving small and medium-sized businesses basic advice and step-by-step guidance about how to run a direct mail campaign. The disk is divided into four easy-to-follow chapters and covers all aspects of a direct mail campaign, says Lesley Tunstall, business mail development manager at Royal Mail. “The direct mail industry generates more than 15bn worth of business every year,” she says. “The disk, called A Guide to Direct Mail, makes setting up and running a successful campaign open to all businesses, no matter how small.”
Some of the most inspiring projects from the month include heat-reactive stamps with a hidden message and a mycelium “living coffin”.
The deep red colour is called Period, and has been launched in partnership with Swedish menstrual care brand Intimina.
From sticking to different building blocks, to reserving the right to say no, we talk to illustrators with unique styles to find out how they work in different commercial contexts.
Kahleen Crawford Casting has worked with a wide range of directors, with recent highlights including I Hate Suzie and His Dark Materials.