Consultancies look more closely at marketing themselves at the start of the year, and one method which seems to be taking off is direct mailing. Royal Mail has launched an interactive computer disk aimed at giving small and medium-sized businesses basic advice and step-by-step guidance about how to run a direct mail campaign. The disk is divided into four easy-to-follow chapters and covers all aspects of a direct mail campaign, says Lesley Tunstall, business mail development manager at Royal Mail. “The direct mail industry generates more than 15bn worth of business every year,” she says. “The disk, called A Guide to Direct Mail, makes setting up and running a successful campaign open to all businesses, no matter how small.”
The publication – based in Washington, D.C.,US – has unveiled updates across its print and iOS offerings.
The project, led by Here Design, focuses on the restaurant’s mission to promote ancient biodynamic agriculture, a type of ecological philosophy.
The X-57 plane marks the space agency’s first attempt at electric air travel, with the team hoping to get it in the air by the end of next year.
V&A East comprises two sites that the museum is developing in east London.