Consultancies look more closely at marketing themselves at the start of the year, and one method which seems to be taking off is direct mailing. Royal Mail has launched an interactive computer disk aimed at giving small and medium-sized businesses basic advice and step-by-step guidance about how to run a direct mail campaign. The disk is divided into four easy-to-follow chapters and covers all aspects of a direct mail campaign, says Lesley Tunstall, business mail development manager at Royal Mail. “The direct mail industry generates more than 15bn worth of business every year,” she says. “The disk, called A Guide to Direct Mail, makes setting up and running a successful campaign open to all businesses, no matter how small.”
The poverty-fighting charity has a new identity, as does its annual televised fundraiser Red Nose Day, in a bid to create a distinction between the organisation and the event.
We take at look at the design and representation of female characters in video games and ask if they are falling behind the real world in terms of gender equality.
South African annual design conference Design Indaba is just around the corner and we’ve picked out some of the most exciting talks to look out for.
LW Theatres has a new overarching brand, as well as unique sub-brands for the group’s six main London playhouses, which all have a typographic style influenced by the architecture of