Consultancies look more closely at marketing themselves at the start of the year, and one method which seems to be taking off is direct mailing. Royal Mail has launched an interactive computer disk aimed at giving small and medium-sized businesses basic advice and step-by-step guidance about how to run a direct mail campaign. The disk is divided into four easy-to-follow chapters and covers all aspects of a direct mail campaign, says Lesley Tunstall, business mail development manager at Royal Mail. “The direct mail industry generates more than 15bn worth of business every year,” she says. “The disk, called A Guide to Direct Mail, makes setting up and running a successful campaign open to all businesses, no matter how small.”
Queens of Industry runs until 2019 at Leeds Industrial Museum, and tells the stories of working women who acted as industrial ambassadors for Britain throughout the 20th century.
Architectural practice JaK Studio has created the installation, which is part of a local competition aiming to bring more tourism to the coastal area.
The tabloid has replaced the Berliner format, a new masthead has rolled out across all platforms and there’s a new pared back design offset with a colourful navigation system.
Originally designed as an affordable means of ensuring that water supplies last longer in refugee camps, Bottleshower has now been adopted by the police in response to the increasing number