Consultancies look more closely at marketing themselves at the start of the year, and one method which seems to be taking off is direct mailing. Royal Mail has launched an interactive computer disk aimed at giving small and medium-sized businesses basic advice and step-by-step guidance about how to run a direct mail campaign. The disk is divided into four easy-to-follow chapters and covers all aspects of a direct mail campaign, says Lesley Tunstall, business mail development manager at Royal Mail. “The direct mail industry generates more than 15bn worth of business every year,” she says. “The disk, called A Guide to Direct Mail, makes setting up and running a successful campaign open to all businesses, no matter how small.”
As part of our series spotlighting design in different countries, we look at Poland’s rich history of industrial design and how the country is embracing its idiosyncratic influences.
US-based game developers and tech workers have joined one of the country’s biggest trade unions, but what kind of working culture led to this moment, and how does the situation
The Pentagram partner and product designer talks about and his first children’s book, the power of chess and how he designs in the present.
The book has been designed by Manchester-based creative consultancy Music and brings together knowledge to show “there is no standard brain”.