Video mail is another up-and-coming marketing tool, according to Technicolor UK, which has devised a special video cassette that can be used as part of direct mail campaigns. The company uses a specially designed video cassette called Delta, on to which a promotional film can be duplicated, packaged and posted to a target audience for under 1, according to a Technicolor spokeswoman. For more information contact Richard Gray, sales and marketing director at Technicolor on 0181-900 1122.
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