Video mail is another up-and-coming marketing tool, according to Technicolor UK, which has devised a special video cassette that can be used as part of direct mail campaigns. The company uses a specially designed video cassette called Delta, on to which a promotional film can be duplicated, packaged and posted to a target audience for under 1, according to a Technicolor spokeswoman. For more information contact Richard Gray, sales and marketing director at Technicolor on 0181-900 1122.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design
The exhibition includes banknotes baked in apple pie, dexterity tests for bank staff and a “Cold War calculator”.
The Curious Customs collection – created by London-based design studio NB – depicts traditions from cheese rolling to bog snorkelling.