Bluegreen has designed the name and identity for a pilot Government-funded employment initiative, The People Tower. The scheme, which aims to train unemployed people in community work, will be run by local councils.
The pilot runs in Bedfordshire and, if successful, will roll out nationally. It aims to provide 30 local people with experience in community work over a six-year period to enable them to become more employable.
Bluegreen director Tony Wheatley says the name represents the empowering of people to realise their job potential. “We were keen to avoid connotations of people standing on others’ shoulders. The People Tower is about people helping themselves,” he says.
He says Bluegreen has created a “vortex-style” identity to illustrate the co-operative nature of the scheme and featured the word “tower” to denote the “vision” given to those on the scheme.