Enterprise IG acquires VBAT

Enterprise IG is expanding its global network with the acquisition of Amsterdam-based identity and digital design group Visser Bay Anders Toscani.

The new company will be known as VBAT Enterprise IG.

VBAT, which includes digital design arm VBAT Interactive, employs over 90 people and works with clients including Heineken, Netherlands radio station Sky and Vodafone.

Enterprise IG is set to announce a further acquisition in Copenhagen and a launch in Japan. WPP chief executive identity and design Europe Sam Sampson says both will be confirmed in the next few days.

Enterprise IG chief executive Dave Allen says The Netherlands is an important market. “The VBAT acquisition further strengthens Enterprise’s base in continental Europe,” he says.