FutureBrand needs a dose of GSK medicine

Oops! Briefed to the hilt not to utter the words GSK without preceding them with the company’s former name GlaxoSmithKline, a spokeswoman for FutureBrand, which designed the new identity, has already committed the cardinal sin.

She invited Design Week to a GSK briefing, leaving our usually knowledgeable hack a touch confused as to the identity of the company. If the design spokespeople can’t get it right, what chance do the poor clients have in promoting the new name successfully?

Latest articles