IconMedialab revamp for Design Council site

The Design Council has appointed IconMedialab to redesign its website, which it aims to relaunch in the summer as a “world leading resource on design”.

The website was highlighted as one of the key spending areas for the Design Council in last year’s annual report. It wants to use the site to present design as an effective business practice to a broader audience and to communicate with its three core targets: Government, business and education.

Design Council chief executive Andrew Summers says the appointment is part of the organisation’s plan to improve the way it uses and shares knowledge. “We are determined to work in evermore intelligent and effective ways and the website will be at the heart of our future activities,” he says.

IconMedialab, which won the project after a four-way pitch, is being paid for the project, but refuses to disclose its fee. It is starting work on the project immediately. Longer term, its brief is to look at the site from a strategic point of view. “We are creating a road map for future activity,” says IconMedialab engagement director Thomas Burke.

The first phase of the site will feature case studies and stories on the use of effective design and downloadable tools for those working in the design industry.

The Web address will remain www.designcouncil.org.uk.

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