International lifestyle magazine Viewpoint has been relaunched by Dutch publisher Metropolitan BV. Art director Gerard Saint of Big Active, who designed fashion magazine Scene and redesigned Nova, has overhauled the four-year-old title. The new look, unveiled at the end of next month, is designed to give it a greater visual bias. Photographers such as Sandro Sodano and Dan Holdsworth have been used alongside leading illustrators. The February issue is devoted to fear, uncertainty and doubt and how they can be used to influence people’s buying decisions.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.