Roundel has created the branding for an on-line investment services and banking company to be launched by Merrill Lynch and HSBC in the first quarter of this year.
Aimed at the international market, Merrill Lynch HSBC is expected to launch in the UK in March. Australia and Canada will launch shortly afterwards, followed by Japan, Germany and France, with other territories expected.
As well as investment and other banking opportunities, the service will offer users the chance to access financial information researched and provided by Merrill Lynch and HSBC.
Roundel was appointed in July and confirms that it expects to continue working on the business throughout this year.
The consultancy, in addition to branding the project, has established Merrill Lynch HSBC’s brand guidelines.