The Team creates sexy image for science

The identity for the multi-million pound Government initiative to make science sexy launches at this week’s Ideas Conference. Created by The Team, the identity is ‘very edgy and different’ to appeal to ten to 19-year-olds, without alienating parents and teachers, says a Department for Education and Employment spokeswoman. The Team was paid £25 000 for the job. Science Year kicks off in September and will be supported by advertising and PR.

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