The identity for the multi-million pound Government initiative to make science sexy launches at this week’s Ideas Conference. Created by The Team, the identity is ‘very edgy and different’ to appeal to ten to 19-year-olds, without alienating parents and teachers, says a Department for Education and Employment spokeswoman. The Team was paid £25 000 for the job. Science Year kicks off in September and will be supported by advertising and PR.
This week the Royal Mail began trialing a new postbox, heralding the first major design change in its 160-year history, prompting us to look at how it has developed.
We speak to Kelly Mackenzie, founding director at White Bear Studio, about new initiative SHAPE, how hard it is to break into the industry without connections, and the need to
AGL works with high-profile people such as Kate Middleton and David Cameron to boost their public-speaking and communication skills – its new identity looks to celebrate the beauty of grammar
The app, which allows users to write notes on a smartphone or computer in many different forms, has been given a refined visual identity focused on an updated elephant symbol,