Indian businesses are very design savvy, but buying design from the UK is going to be more expensive than if bought locally in India.
Of course, in a world market, you need world-class design, and we have a lot of that on offer, in areas beyond branding, such as product and transport.
Branding often has a higher cash value to a business than other areas of design, so it is not surprising it’s singled out. If we all raise our prices to that of a decent branding job, then there would be no discrimination.
Adam White, Creative partner, Factory Design, London W6