In a world market you need design of world class

Indian businesses are very design savvy, but buying design from the UK is going to be more expensive than if bought locally in India.

Of course, in a world market, you need world-class design, and we have a lot of that on offer, in areas beyond branding, such as product and transport.

Branding often has a higher cash value to a business than other areas of design, so it is not surprising it’s singled out. If we all raise our prices to that of a decent branding job, then there would be no discrimination.

Adam White, Creative partner, Factory Design, London W6