Indian companies are willing to pay for brand ambitions

Following last week’s Voxpop on India, I’ve observed that the intellectual nature of the Indian nation, the manner in which freedom of speech is celebrated and the explosive nature of the economy makes it a vital and compelling market for brand agencies to build business and reputation.

The added value of the benefits of a strategic approach may not yet be fully understood, but the ‘thirst’ for our involvement is absolute.

Clients with genuine brand ambition recognise this and pay accordingly. However, there is a requirement to have the resources to deliver practical and cost-efficient delivery solutions.

The work done dually between Enterprise IG operations in London and Bangalore for the major telco Airtel is a great example of this convergence taking place.

Simon Bolton, Global chief executive, Enterprise IG, London EC1