NB Studio creates V&A show identity

NB Studio has designed the brand identity, exhibition graphics, signage and marketing material to promote the Victoria & Albert Museum’s forthcoming Uncomfortable Truths show.

It is the first time NB Studio has worked with the V&A. The exhibition, which starts on 20 February, commemorates the bicentenary of the Parliamentary abolition of the transatlantic slave trade. Eleven artists, who have designed a series of one-off installations that will be scattered throughout the V&A’s permanent galleries, bring this theme to life.

These will be linked via ‘graphic-trails’ comprising a series of ink droplets, also designed by NB Studio. The exhibition identity is based on the ink droplets that become silhouettes of African profiles.

NB Studio designed 11 droplets to represent each commissioned artist. In addition, selected items in the V&A’s permanent exhibitions, which are related to the slave trade, will also be connected with their own trail.

‘This was a challenging brief because there were many parts that had to be brought together in the branding design work,’ says Alan Dye, creative director at NB Studio.