You can tell the design world has been busy recently because of the rise of the freelance.
Yes, there are some great people out there freelancing, but I would question whether the design consultancy or the freelance actually benefit from the serial one-week dates everyone seems to be on.
In my experience, it’s impossible for people to get their head around the client, the project and the challenge – let alone the design group’s way of working – in such a short time. When people put down roots, they feel part of a team, get a chance to develop, gain support, and have their contribution recognised.
Unfortunately, permanent middle and senior designers are becoming a rare breed as swarms of freelances fly around. When the chill winds blow through the design sector again, I wonder how many will be left out in the cold?
I’m not sure what the implications for the future are, but we could easily be creating a bunch of generalists, rather than people that can make a sustained contribution.
Jeremy Sice, Managing director, SAS, London W2