The Institute of Chartered Accountants in England and Wales has unveiled a £65 000 corporate identity for the first time in over 50 years, designed by Dragon. The design retains Economia, the female figure from the Institute’s coat of arms. The symbols of the accountancy profession – the rod, the rudder and the dividers – have been redesigned.
Design outfit Studio Texture has led the redesign, keeping the previous Pentagram-designed logo but introducing new colours, typography and tone of voice.
The newly-established partnership hopes to create more aesthetically-pleasing solutions to COVID wayfinding in working, retail and even domestic spaces.
The Danish design innovation lab has collaborated with several studios to create a typographic identity that is as “neutral as possible”.
This free-to-access report by Design Week in partnership with Framer is the first global survey commissioned to investigate the benefits and effectiveness of digital prototyping.