Anti-smoking group Ash this week launches a renewed campaign against the tobacco industry. Design input – including a new corporate style and literature – is by Franks and Franks.
The new three-pronged campaign has litigation, legislation and disinvestment as its themes. Ash is asking for smokers to take up legal action against tobacco companies, calling for their shareholders to pull out of tobacco investment, and urging Parliament to protect children via a ban on sports sponsorship.
Consultancy director Stephen Franks has designed a new house style featuring a white on black logotype and strapline which mimics the health warnings on cigarette packaging and advertising.
“It’s not a logo as such but a branding device,” he says. “The only device common to all cigarette advertising is the black strap. The approach is to use some of the methods of the tobacco industry.”
Franks and Franks is now working on further implementations of the new style, including an information pack for children.