Danish electrical retailer Fredgaard has unveiled new interiors with design by Fitch. The new concept is part of a repositioning exercise, timed to coincide with the 45-strong chain’s public flotation on Borsen, Denmark’s stock exchange. The Fitch concept creates ‘a dynamic environment that offers participation and inspires the customer to experiment with the products’, says a Fitch spokeswoman. The first refurbished stores have been opened in Allborg and Svendborg, with a steady roll-out planned for the rest of the chain.
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
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