Danish electrical retailer Fredgaard has unveiled new interiors with design by Fitch. The new concept is part of a repositioning exercise, timed to coincide with the 45-strong chain’s public flotation on Borsen, Denmark’s stock exchange. The Fitch concept creates ‘a dynamic environment that offers participation and inspires the customer to experiment with the products’, says a Fitch spokeswoman. The first refurbished stores have been opened in Allborg and Svendborg, with a steady roll-out planned for the rest of the chain.

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