Clifton moves and shakes on up the Guardian 100

Nice to see the fragrant Interbrand chairman Rita Clifton gracing this year’s Media Guardian 100 list of influential movers and shakers.

The only design industry bod to make the cut – unless we count WWP boss Sir Martin Sorrell riding out his ‘saucer-shaped’ recession way up in the top five – debuted at a respectable number 92.

Not bad for what is reputed to be a three-day working week at ‘the world’s largest branding consultancy’. Bravissimo bella!

A quick trawl of her media coverage suggests the national press most often hound Clifton for a quote on the testy subject of corporate rebrands.

Given the territory, you’d think she’d be more in line for the Victoria Cross than mere inclusion among the great and the good.

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