Boots the Chemists this month launches its revamped Shapers range, with packaging by Roundel. The revamp aims to broaden the range’s appeal by shifting the emphasis from a diet range to a healthy, wellbeing image, says Roundel managing director John Bateson.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.