What is Interbrand Newell and Sorrell up to? I had assumed that the group’s new identity for PricewaterhouseCoopers was, in fact, a joke.
Has it, or indeed Siegel & Gale, considered that Price Waterhouse is commonly referred to as PW (both internally and externally) and that a natural abbreviation of the new name will be PWC.
Who wants to have a WC in their name especially when there is a P in it?
Now, with its client left wide open to ridicule, Interbrand Newell and Sorrell has dealt the death blow with a design that cannot be taken seriously, by anyone.
Please could someone help me to understand.