Accountancy firm is butt of toilet humour

What is Interbrand Newell and Sorrell up to? I had assumed that the group’s new identity for PricewaterhouseCoopers was, in fact, a joke.

Has it, or indeed Siegel & Gale, considered that Price Waterhouse is commonly referred to as PW (both internally and externally) and that a natural abbreviation of the new name will be PWC.

Who wants to have a WC in their name especially when there is a P in it?

Now, with its client left wide open to ridicule, Interbrand Newell and Sorrell has dealt the death blow with a design that cannot be taken seriously, by anyone.

Please could someone help me to understand.

David O’Connor

Director

Ock Creative

London EC1