Briefs

Dublin design group Dynamo has created the identity for TV3, Ireland’s soon-to-be launched fourth terrestrial TV station. The channel, operated by Canadian group Global Communications, goes on air in September with a range of popular programmes. The identity aims to embody energy, motion and synergy, and to evoke a sense of Ireland without specific cultural references. It will be applied to stationery and vehicle liveries as well as on-screen idents.

As part of a rebranding exercise to reposition Wales, Springpoint has compiled this book defining the brand for Wales as ‘hwyl’, or a ‘passion for life’, says Springpoint managing director Fiona Gilmore. ‘We’re trying to get people to understand the emotions of Wales. It’s not like Italian passion on a sunny day, it’s Welsh passion on a rainy day,’ she adds. The bilingual book has been written and designed by Springpoint and is aimed at organisations which promote the country. The project followed on from the consultancy’s new identity for the Wales Tourist Board (DW 23 January).

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