INS branding air alliance?

An Interbrand Newell and Sorrell spokeswoman declines to say whether the consultancy is working on an identity for the British Airways/American Airlines alliance.

The alliance is expected to be approved towards the autumn, according to a BA spokeswoman. The then Newell and Sorrell was responsible for British Airways’ rebranding project last year.

Meanwhile, former Saatchi & Saatchi strategic planning director Jez Frampton has joined Interbrand Newell and Sorrell as a senior consultant.

Frampton took up his position on the board of directors last week. He will oversee the group’s work across the board.