Hosiery manufacturer Charnos has introduced new packaging for its range of tights, created by Cambridge consultancy The Company. Branded as Today, a name developed by Charnos, the range comes in widefold packs containing two pairs of tights, rather than the more traditional slim-shaped packs. The move is part of a bid to make the product stand out more on-shelf.
Finding the best way to inform customers how their food buying impacts the planet, presents a unique packaging design challenge.
The identity seeks to showcase Nuud’s sustainable ethos with a strapline of: ‘chew plants, not plastic!”
Following the Duke of Edinburgh’s passing, we look back at his contribution to design including the long-running designers prize that bears his name.
The redesign will affect Coca-Cola, Coca-Cola Zero Sugar and Diet Coke, and is the first global packaging update since 2016.