SMITHFIELD DESIGN has created the identity for the new Youth Justice Board for England and Wales. The board aims to cut offences carried out by youths.
Smithfield won the work after a joint credentials pitch with sister company PR group Bell Pottinger Good Relations, alongside which it will work on the ongoing implementation project.
The identity will be applied to a range of materials, including literature and conference backdrops. It will also be used as an endorsement on literature for groups working in partnership with the Youth Justice Board.
The colour palette, of red on white or yellow on black, is to be extended as necessary for additional campaigns or initiatives.