Four IV creates Madeleine Press ‘brand look’

Six months after creating interiors for fashion designer Madeleine Press’s eponymous London shop (DW 18 September 2003), Four IV has created a tactile ‘brand book’ for the label. A black, rubberised cover embossed with words illustrating Press’s design philosophy encases a range of ‘raw’ stills by fashion photographer Mark Farrell. Four IV director Georgia Fendley says the book aims to convey the contrast between the clothes’ outward simplicity and their actual structural complexity. It rolls out to fashion buyers, customers, the London shop and international Madeleine Press concessions from next week.

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