Hudson Fuggle has designed the 2005 prospectus for the Kent Institute of Art and Design, which will be published next week. The group was appointed late last year following a three-way pitch. According to Hudson Fuggle director Julie Hudson, the group was briefed to ensure the prospectus acted as a showcase for student work. The consultancy has used muted colours and simple typography to ‘bring out the students’ work’, she adds. The cover (pictured) features a digitally manipulated image by KIAD MA fashion student Juliana Almeida. The prospectus forms part of the institute’s push for a broader national and international student base.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design
The exhibition includes banknotes baked in apple pie, dexterity tests for bank staff and a “Cold War calculator”.
The Curious Customs collection – created by London-based design studio NB – depicts traditions from cheese rolling to bog snorkelling.