Turkish delight at Greenhill McCarron work

Greenhill McCarron has created a bilingual identity for The Corporate Governance Forum of Turkey, an initiative about to be launched by Sabanci University and the Turkish Industrialists’ and Businessmen’s Association.

Set up to promote the issue of corporate governance, the group has created Turkish and English versions of the identity, which will also serve as a marque for Forum members and organisations that meet the criteria for the initiative’s programme of recommendations.

Greenhill McCarron director Tim Greenhill says the identity will be rolled out in the Turkish market, but that it needs to be globally recognisable. ‘The red of the Turkish flag is incorporated into the final design,’ he explains.

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