Crush gives new identity to Arts Agenda

Creative production company Arts Agenda has appointed Brighton-based design consultancy Crush to create a new brand identity and website.

Arts Agenda provides technical and managerial support for artists and creative projects, and is funded with support from the National Lottery and Arts Council England.

Crush was appointed to the project in December 2009 after a mixed credentials and creative pitch in November. Arts Agenda was impressed by previous work the consultancy had carried out for the Arts Council and Lift Molten Festival, says Crush designer John McCulloch.

Arts Agenda director Emma Haughton says, ’We are a creative company with a growing profile and needed an identity to reflect this. We chose Crush because of the strength of its ideas. It is also Brighton-based like us, allowing for face-to-face meetings, which we felt were essential.’

Crush has created a new logo, print materials and templates for Arts Agenda’s stationery. It is also developing a website for the group, which will go live with the new identity at the end of April.

Crush originally prototyped a series of hand-drawn logos, but eventually settled on a ’paint splatter’ design. McCulloch says, ’We wanted to form a brand that spoke about the creative work that Arts Agenda does. We thought about the marks people make as we wanted something with an organic feel.’

The website will feature information about past and current artists that Arts Agenda supports, and will be designed with usability as a priority, says McCulloch. He adds, ’The website will be simple, but will shout about the incredible images Arts Agenda has in its archive.’

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