London packaging specialist Parker Williams has created the identity and packaging for a new bottled organic spring water called 1180, which is launched today. The name refers to the date the original source was found and the design carries a ‘crisp, contemporary look reflecting the product’s organic credentials,’ according to Parker Williams creative director Tamara Williams. ‘1180’s… proposition is communicated with dynamic imagery to enable instant brand recognition. We used a palette of fresh blues and aquas on a clear label to create a translucent strata, which allows the water to heighten the visual effect on shelf,’ she says.
The visual system created by SomeOne is based on movement patterns of birds gliding on thermal columns, which allow them to travel long distances with ease.
As part of our series on design in 2019, Rosy Greenlees OBE, executive director of the Crafts Council, looks at what will happen in furniture design over the next 12
Etienne Bardelli has created the graphics for a Chevrolet Impala and Volkswagen camper van, which move around the vast country collecting local people’s experiences to be shared online.
As part of our series on design in 2019, Katie Cadwallader, senior designer at Supple Studio, looks at what will happen in packaging design over the next 12 months.