Bottled water enters organic market

London packaging specialist Parker Williams has created the identity and packaging for a new bottled organic spring water called 1180, which is launched today. The name refers to the date the original source was found and the design carries a ‘crisp, contemporary look reflecting the product’s organic credentials,’ according to Parker Williams creative director Tamara Williams. ‘1180’s… proposition is communicated with dynamic imagery to enable instant brand recognition. We used a palette of fresh blues and aquas on a clear label to create a translucent strata, which allows the water to heighten the visual effect on shelf,’ she says.