London packaging specialist Parker Williams has created the identity and packaging for a new bottled organic spring water called 1180, which is launched today. The name refers to the date the original source was found and the design carries a ‘crisp, contemporary look reflecting the product’s organic credentials,’ according to Parker Williams creative director Tamara Williams. ‘1180’s… proposition is communicated with dynamic imagery to enable instant brand recognition. We used a palette of fresh blues and aquas on a clear label to create a translucent strata, which allows the water to heighten the visual effect on shelf,’ she says.
We take a look at the life and work of 20th century French designer Charlotte Perriand, whose modernist career is the subject of a blockbuster new Design Museum exhibition.
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The new identity for work sharing platform Reveal plays with imagery associated with secret societies to showcase the brand’s more open approach.
The London thoroughfare is to be redesigned with two pedestrian-only piazzas this year in an attempt to rival New York’s Times Square.