London packaging specialist Parker Williams has created the identity and packaging for a new bottled organic spring water called 1180, which is launched today. The name refers to the date the original source was found and the design carries a ‘crisp, contemporary look reflecting the product’s organic credentials,’ according to Parker Williams creative director Tamara Williams. ‘1180’s… proposition is communicated with dynamic imagery to enable instant brand recognition. We used a palette of fresh blues and aquas on a clear label to create a translucent strata, which allows the water to heighten the visual effect on shelf,’ she says.
The Barcelona-born graphic designer and his “playful” editorial portfolio is the subject of a new book from publishing imprint Counter-Print.
The institute’s prototype hopes to provide greater privacy and usability for women with sight loss finding out their results.
The new look has been designed to better reflect the whisky brand’s manufacturing processes and also marks a shift to more eco-friendly packaging.
As part of our series looking at in-house design teams, we talk to the heads of art and design about harnessing the creativity of illustrators, graphic designers and product designers.