The success of health drink Silver Arrow, launched in the UK last September, has prompted Silver Arrow Establishment to unveil a new carbonated cranberry energy drink called Spiked Silver. It is branded by Ashley Carter Design Consultants, which created the packaging for Silver Arrow. ‘It has a lightly-dusted aluminium finish to give the product a strong shine,’ explains Ashley Carter managing director Edward Ashley-Carter. The can features an ultraviolet keyline, increasing visibility in dark environments.
Bold colours and a new typeface replace the previous branding’s more traditional, muted style.
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The studio drew inspiration from the typography and botanical images found in the RHS Lindley Library.
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