The success of health drink Silver Arrow, launched in the UK last September, has prompted Silver Arrow Establishment to unveil a new carbonated cranberry energy drink called Spiked Silver. It is branded by Ashley Carter Design Consultants, which created the packaging for Silver Arrow. ‘It has a lightly-dusted aluminium finish to give the product a strong shine,’ explains Ashley Carter managing director Edward Ashley-Carter. The can features an ultraviolet keyline, increasing visibility in dark environments.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.
The winning entry of the product design competition will be awarded £3,000, while a further £2,000 will go to the university they study at.