New energy drink launched

The success of health drink Silver Arrow, launched in the UK last September, has prompted Silver Arrow Establishment to unveil a new carbonated cranberry energy drink called Spiked Silver. It is branded by Ashley Carter Design Consultants, which created the packaging for Silver Arrow. ‘It has a lightly-dusted aluminium finish to give the product a strong shine,’ explains Ashley Carter managing director Edward Ashley-Carter. The can features an ultraviolet keyline, increasing visibility in dark environments.