Raymond Loewy International has developed a new identity for US-based textiles group Glen Raven. The company found fame in the 1960s when it manufactured the US flag placed on the moon by Neil Armstrong during the first lunar landing.
The rebranding project, which follows Glen Raven’s acquisition of French fabrics manufacturer Dickson Group, has involved changing the company’s name from Glen Raven Mills. It now operates 30 facilities worldwide.
The new identity builds on the heritage of the previous version, which featured two ravens, by using a stylised “ribbon raven”.
“While manufacturing is obviously an essential component of our company, we have evolved into a much broader marketing and sales organisation operating on a global basis. It was time for a new and contemporary logo to better represent our company,” says Glen Raven president Allen Gant Jr.