The task of linking London’s Tate Gallery and the New York Museum of Modern Art in an on-line environment has been awarded to US-based e-business consultancy Scient.
Scient, which opened a small UK office at the end of last year, was appointed by the New York gallery. It has been commissioned to create a profitable joint partnership for the two galleries.
The consultancy has worked previously on MOMA’s e-commerce projects in the US, where the latest deal was brokered.
What will be created now is an independent, for-profit business with the aim of selling modern art spin-offs. Product ranges are expected to include prints, furniture and products with a modern art theme.
Headquarters for the venture will be in New York, though both MOMA and The Tate will benefit financially from the arrangement (DW 28 April).
“The Museum of Modern Art and The Tate Gallery have long been pioneers in the global art community and we look forward to working with Scient to extend that groundbreaking spirit to the Internet,” says MOMA director Glenn D. Lowry.