Elmwood London has designed the packaging for a light variant of Irish butter brand Kerrygold, launching in major supermarkets this week. According to Kerrygold marketing controller Alison Palmer, the introduction of a lighter, spreadable product comes in response to consumer demand for healthier alternatives to butter. ‘Consumers are more concerned about where their food comes from and there is now a growing demand for lighter spreadables,’ she says.
The Australian energy start-up Edify was founded in 2015 but needed an identity to match its “established success” and wider work network.
The platform has been developed in partnership with software developers and designers EPAM, and will be targeted at children and their families in Europe and Central Asia.
The visual identity — which includes a new golden logo — (almost) leaves out its famous kangeroo as Australia looks to tell other stories.
The funding is in partnership with UKRI, and will award up to £150,000 to projects which “trial ways to implement refill infrastructure”.