Elmwood London has designed the packaging for a light variant of Irish butter brand Kerrygold, launching in major supermarkets this week. According to Kerrygold marketing controller Alison Palmer, the introduction of a lighter, spreadable product comes in response to consumer demand for healthier alternatives to butter. ‘Consumers are more concerned about where their food comes from and there is now a growing demand for lighter spreadables,’ she says.
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last